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CDAH in the Regions and Indie MTL present a free workshop for musicians on digital promotion and building a successful social media strategy.

The workshop will cover:

• The basics of digital marketing
• Building a content strategy
• Paid advertising strategy (Meta) 
• Branding / artistic identity – Key questions
• Structure of an editorial calendar
• Structure of a media plan
• AI tools for content creation
• Memory aid

Workshop facilitator: Kenza Zemmama, Head of marketing strategy and digital promotion, Indie Montreal

Combining knowledge gathered during 5 years of digital marketing experience, a dual master’s degree and using the right hemisphere of the brain to help artists achieve their goals is extremely satisfying for Kenza. She will help you explore your universe as an artist, discover what makes you unique and adeptly use the appropriate tools, and find creative strategies to help you show it to the world – in your own way.